The International Bridal Manufacturers Association (IBMA) board of directors met at the recent Chicago National Bridal Market in October, announcing new board members and outlining goals and future direction.
Chaired by past president David Lesser, Forever Yours, the association board held a lively discussion with current members regarding industry issues, and announced the election of the following individuals to the board:
Eric Greco, Jordan Fashions, as president;
Wayne Webster, Maggie Sottero vice president;
David Lesser, Forever Yours Int., treasurer;
Steven Siegel, Edward Berger, secretary;
Abraham Maslavi, Jovani Fashions; Steve Lang, Mon Cheri; Jean Paul, Alyce Designs; Kyle Yin, Jasmine Bridals; James Elias, Demetrios; Ty Yeh, Private Label by G, Alan Dessy, Dessy Design Group, and
Paula Varsalona, Paula Varsalona Ltd. Additionally, Peter Grimes, VOWS magazine, was selected as an independent director/communication manager for the association and board.
"The IBMA is now poised to actively work for the benefit of its members, and ultimately the health of the industry," explained Eric Greco. "This board is dedicated to working together as a true association, willing to tackle thorny, long-term issues that affect every segment of our industry, and then communicating its actions and plans to build momentum for positive change."
Though recently elected, the IBMA board has already had an impact. Discussions are currently underway with bridal media companies to create higher visibility for the independent bridal store, and special advertising packages and services for IBMA members.
"Each media group we've approached, whether Conde Nast, Bridal Guide or For the Bride, has responded with proposals that positively impact a majority of IBMA members, and that offer advertorial pages to help spread the message of the importance of the full service independent bridal store," added Greco.
Next up for the association: evaluating markets, and creating programs to increase attendance.
Currently the IBMA comprises over 130 manufacturers. The association is also nearing completion of an IBMA web site and reformatted newsletter.For membership information, contact Steven Siegel, Edward Berger, 212-594-0400, fax: 212-268-0780.